FOUNDERS: Tunde Kehinde, Raphael Afaedor
RAPHAEL AFAEDOR(LEFT) & TUNDE
KEHINDE(RIGHT)
HELMSMEN: Nicolas Martin and Jeremy Doutte
(Co-CEO's).
ALLIES: MTN, Firstbank, Mobinil, St. Genevieve, Guide London, MAX, Sleeves, Hauwes and Curtis, Fever London, David Wej, Okunoren Twins…
RIVALS: Konga; Souq…
REACH: Nigeria, Egypt, Morocco, Kenya, Ivory Cost, Uganda, Ghana, Cameroon and Tanzania
What is now known as Jumia started of as a site called Kasuwa, with the vision of helping Lagosians and Nigerians in general shop easier without having to face road traffic.
After a few days of business in June 2012, Kasuwa got funding from Rocket Internet.
The name, Kasuwa was changed to Jumia due to legal issues. By September, 2012, Jumia merged with the online fashion store known as Sabunta.
Another origin story of Jumia is that it was founded to imitate the e-commerce giant Amazon and replicate its services in Africa. According to Wikipedia, “The business
was founded in 2012 by a team that included Jeremy Hodara, Sacha Poignonnec, Tunde Kehinde, Raphael
Afaedor, and Leonard Stiegeler, with funding from Rocket Internet.”
Early in 2015, both co-founders and co-CEO's resigned to pursue other ventures. They were succeeded by Nicolas Martins and Jeremy Doutte. Initially starting with 3 employees, Jumia grew its staff strength to 1500 with a fleet of over 500 vehicles, delivering to locations all over Nigeria. They are also in other African
countries such as Egypt, Morocco, Kenya, Ivory Coast, Uganda, Ghana, Cameroon and Tanzania. Jumia claims to be the largest online retail store in Nigeria with 18 delivery hubs scattered around the major cities in Nigeria and deliveries to all 36 states in Nigeria.
Jumia.com.ng is visited by over 700,000 guests weekly making it the 4th most viewed local content site in Nigeria and it has a wide assortment of over 100,000 products. Jumia Nigeria boasts of a subscriber base of over 1,000,000 people with Substantial Month to Month Growth,
1,000,000 plus Facebook followers, and 35,000 twitter followers amongst its other viable social media platforms.
CONQUESTS
*First African company to win the world retail awards in 2013 with the previous winners including ASOS and Zappos.com.
*Success Digest - Innovative business of the
year 2013.
*Leadership ICT company of the year 2013
Ecommerce website of the year (Beacon of
ICT Award).
*Orange Academy brand wall of Fame
Rima Awards - Best use of Mobile App -
Jumia App.
*BJAN Awards - Best retail Brand.
Jumia set-up the 1st e-commerce academy
in Nigeria, the Jumia Academy, building
young entrepreneurs pioneering various
aspects of business in Nigeria
Jumia broke the internet during its Black
Friday mega sales with over 1, 500, 000
visits in a single day. Record-breaking feat in the Nigerian retail industry.
In June 2013, Jumia Nigeria relocated to a
90,000 square feet warehouse. The largest e-
commerce campus in West Africa.
Exclusive launches of the Innjoo brand and
St. Genevieve fashion line by the most
popular actress in Nigeria.
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